Understanding what stakeholders think and feel is critical to the success of any organisation. Therefore, it is important that regular communications occur, and that views, perspectives and reactions are clearly mapped out. Such actions help enhance reputations and provide some protection when – and if – unexpected events occur. Hence, the most regular research reports we undertake are stakeholders audits. Our discovery reports inform communications and branding programmes.
Looking for a deeper understanding of customer behaviour or ways to reinvigorate a brand regularly stimulates the quest for new thinking. Our insight studies begin with examining what is currently understood. We move on to consider how perceptions can be shifted and reframed. Finally, our studies recommend ways in which products or services can evolve. This in turn provides new perspectives for consumers.
Standing out in a crowd is a desirable objective for an organisation. In order to achieve this, publicly stated opinions need to be carefully researched and risks must be assessed. Our opinion reports suggest specific areas in which organisations can form an opinion. Such studies often act as the precursor to wider pieces of thought leadership.
Single-minded focus on discovering opinions and perspectives.
Guesswork will never do.
Extensive experience undertaking academic studies that provide meaningful and usable outcomes.
Focused, imaginative and curious. We grapple with the nitty-gritty of research whilst always mindful of the needs of senior decision makers.
Ada and Alan is part of the Pembroke and Rye Group which houses three market facing brands. The three work coherently, supporting one another when necessary to bring customers a seamless, all-round experience.
Contact
Thomas House, 84 Eccleston Square
Pimlico, London
SW1V 1PX
hello@adaandalan.com